myLIMITLESS fees are having to increase due to:
- VAT returning to 20% from 12.5% - We were able to pass on the savings from reduced VAT to our members but this was only temporary. From 1st April VAT is set to increase back to 20% in the UK.
- Rising costs – Like many of us, we're experiencing increased costs across utilities, our supply chain, and National Minimum Wage rises from 5th April.
This necessary price rise enables us to continue to invest in:
- Even more films – Movies are back with a bang, with numerous big-ticket releases out now, and more on the way. From blockbusters to horrors, comedy, romance and even arthouse – there’s something for everyone. See here for upcoming films.
- Even better experience – We are committed to making movies better for members by investing in the experience for you, for example the new ‘booking with friends’ feature, increased flexibility for self-service and app developments.
When we reopened following closure, we reduced our membership fees given the limited film releases and the temporary reductions in VAT. With film releases now back to normal, we believe our updated pricing from 1st April still offers our members great value for money.